Imagine an open web as fast, performant and engaging as walled garden platforms and native apps. Think about the value of delivering an instant, smooth experience to your loyal users – and to new users discovering your content on the web for the first time. The path to that vision involves both technology and organizational commitment.
The first part of this talk will make the case for prioritizing web performance, covering key consumer, platform and monetization trends favoring fast websites – as well as tools, data and use cases to help publishers correlate speed to topline audience and business goals.
Then, we’ll talk about strategies to improve speed and performance, including the current state of the open-source AMP format in WordPress, progressive web features and the latest in performance measurement and tooling. You’ll leave this session with strategies for gaining internal buy-in, implementation approaches to consider and tools to measure impact.